Udemy - Marketing Attribution in BigQuery
Marketing Attribution in BigQuery
https://WebToolTip.com
Published 5/2026
Created by Alex Ignatenko
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Intermediate | Genre: eLearning | Language: English | Duration: 18 Lectures ( 3h 45m ) | Size: 3.71 GB
Master BigQuery attribution models with SQL & Python — from raw data to smarter marketing decisions.
What you'll learn
⚡ Learn how to interpret conversion data correctly
⚡ Work with attribution models in BigQuery
⚡ Become the expert who drives profit through data-driven decisions
⚡ Discover how to allocate budgets across channels efficiently
⚡ Master the nuances of building attribution models
⚡ Set up product metrics effectively
⚡ Measure how marketing impacts your key performance indicators
Requirements
❗ This isn’t just a coding course. It’s a career accelerator designed to bridge the gap between a Junior Analyst and a Marketing Data Lead