Ultimate Guide to Social Media Marketing by Eric Butow (epub)(Nonfiction)
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Date uploaded: Dec. 22nd '25
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Ultimate Guide to Social Media Marketing by Eric Butow (epub)(Nonfiction)
Full title: Ultimate Guide to Social Media Marketing
Length: approximately 370–380 pages
A step‑by‑step framework for building a social media strategy that fits your business: defining goals, choosing platforms, mapping audiences, and aligning content with the customer journey.
Platform‑specific tactics across Facebook, Instagram, LinkedIn, TikTok, YouTube, X/Twitter, and Pinterest, including account setup, content formats, posting cadence, and engagement techniques.
Guidance on video and visual content, from short‑form vertical video to YouTube strategy, plus using live streams and Stories effectively.
Up‑to‑date coverage of paid social ads, influencer marketing, and AI tools (for content ideation, scheduling, and reporting) with an emphasis on sounding authentic rather than “robotic.”
How to measure and improve results: analytics fundamentals, KPIs, qualitative vs quantitative metrics, and tools for tracking conversions and ROI.