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Brands in the Age of AI by Mark Kingsley (epub)(Nonfiction)

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Type: E-Books
Language: English
Total Size: 7.6 MB
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Date uploaded: Dec. 22nd '25
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Brands in the Age of AI by Mark Kingsley (epub)(Nonfiction)

Author: Mark Kingsley​
Full title: Brands in the Age of AI (SVA Masters in Branding)​
Length: approximately 160 pages​
Release date: November 11, 2025​
Genre/Categories: Nonfiction; Branding; Marketing; AI & technology; Design/strategy​

Part of the SVA Masters in Branding series, the book examines how artificial intelligence is reshaping what brands are and how they behave, treating AI not just as a tool but as a new “actor” in the relationships among people, brands, and digital agents. Kingsley sketches a perceptual history of AI, then explores how agents, personalization, prediction, and automation change the customer journey, the “look/feel/tone” of brands, and the emotional texture of experiences in an always‑on, surveilled environment. Throughout, he argues that effective branding in the age of AI means using these systems to humanize rather than dehumanize—keeping trust, subjectivity, and genuine connection at the center while navigating new ethical and strategic questions.